Dally's Ozark Fly Fisher - Cotter, Arkansas

Dempsey Butler - Little Rock, AR

Our experience with Dally’s today was first class. My wife (the planner) contacted them back in March to arrange a half-day guided fishing trip on the White River for my birthday. We were blessed… to reserve Steve Dally as our guide! We hit the water by 8:30 and when we put our lines in the water, we both had a strike right away… yet neither of us could land our trout!!
Steve patiently helped correct our mending, casting, and setting skills. We then spent the next 4 hours drifting in different spots on the White River and catching over 20 fish!
Steve was a joy to be with and helped make this a memorable birthday gift for me.

Thanks Steve!

Scott Phillips

No customer service. Walk in no hello, how are you, can I help you. Not much inventory. I think it's just a place for a few guides to hang out and shoot the bull. Don't waste your time.

Vicki Kelsey

We have never experienced such poor customer service in all our years of travelling and visiting fly shops. We walked into the store and the young man never acknowledged us, never asked if we would like help, he never even looked up from his phone. He was so rude that after a few minutes of looking for specific flies and gear it was so awkward that we left and went down the street and made our purchases. We have never used guide services from this shop and I’m so glad. I can’t imagine being on the water with someone so disinterested. I wonder how this shop stays open in a small town with such an unwelcoming and unhelpful attitude.

Chris Merillat

Great people! One stop fly shop. I look forward to stopping by. It's always my first stop before I wade into the Norfork Tail water. This trip I had three reels spooled with fresh line (4wt, 5wt, 6wt). I bought some bugs. I renewed my license. But more importantly I got to hear some stories, shared some laughs, and listened when they talked about what was working, and where.

Mike Foster

Great day on the Norfork with Steve. Lots of fish caught from a drift boat paddled by Steve, who’s knowledge of the river and where the fish are was incredible. Beautiful day with hardly anybody else seen on the river. We’ll be back next year hopefully with Steve again. A real memorable day with a great guide.

Kenny Harrison

Today was a good yet frustrating day at Wildcat. I was being completely mauled by a new fly rod I picked up,no distance, just a wad of clumped up fly line floating down the river. I was at the point of giving it away or just stuffing it in a trash can, when a sweet lady that was also fly fishing said I should stop and talk to someone, so I did. I stopped at Dallys, wept and whined about hating this rod, and he immediately took myself outside with the rod and simply explained the difference from what I'm used to, and started slinging out perfect beautiful cast. Handing the rod to me ended up with the first attempt wound around my head like a straw hat. After a nice relaxing chuckle he explained exactly what I was doing wrong and the next few cast were almost as good as his. YES I said almost!!!!! But that's why they are the pros and even with over 10 years experience fly fishing, I realized I am still the grasshopper. Thank you!

Corey Williams

Reached out to the owner for help and he was completely rude for no reason.

Jim G

While on a vacation to the Cotter area to fish the White River, I decided to get a guide from Dally's for a day on the river. I've been a very satisfied Dally's customer for years, but I had never had an occasion to hire a guide from Dally's as I was always fishing with a large group of friends. My visit last week allowed me to spend a day on the river with Chad, who I would rate as a top guide, not just in the Cotter area, but in all of the locations I've fished in the US.

My reason for hiring a guide service was that I wanted to fish for brown's, so I was willing to take the chance of catching nothing as opposed to catching a lot of rainbow. Having talked with Chad many times over the years I've visited Dally's, he was my first choice by a long shot. After discussing my desire for brown trout, we decided on the day and location for our float. I mention this as Chad's significant knowledge of the river allowed us to tailor the trip to be what I wanted, as opposed to simply floating the river the way hundreds of other guides do for their clients each day.

Chad had everything prepared for a day on the river when we met at the boat launch, so we were quickly on the river. Chad brought along his dog on the boat, who was a better companion on the trip than many of the guides I've hired over the years. He (Chad, not his dog) had us quickly on browns, so it was up to me to get my fly where Chad directed. I wish I could say that my casting was perfect throughout the day, but I did catch a few branches and logs, however, Chad took it all in stride, got me free, and got us back on course. The day was productive and exceeded my expectations, but that was mostly due to Chad just being a great guide.

I highly recommend Dally's for a fly fishing guide, and I highly recommend Chad. If you're going to be in a boat with someone for the entire day, make sure they're patient, friendly and a good fly fishing coach, which you have with Chad.